Advanced Diploma of Business
BSB60215 CRICOS CODE 087531J
The Advanced Diploma of Business allows students to enter the exciting world of modern business. The skills gained will allow students access to a wide range of employment opportunities and further educational options.
Students study in BUSINESS CLASS at no extra expense: comfortable chairs, boardroom, free WiFi and Trainers with real business experience.
This qualification reflects the role of individuals with significant expertise in either specialised or broad areas of skills and knowledge who are seeking to further develop expertise across a range of business functions. The qualification is suited to the needs of individuals who possess significant theoretical business skills and knowledge that they would like to develop in order to create further educational or employment opportunities
The Advanced Diploma of Business allows students to engage in the business structure of today. It provides students with a high knowledge of general business management including managing plans and projects, budgeting and marketing
It is delivered over 32 study weeks (students study two units in an 8 week term).
The Advanced Diploma of Business has a “My Study Centre” system so that students are provided with unlimited support.
Course Structure – Units of Competency:
- BSBINM601 – Manage Knowledge and Information
- BSBMKG607 – Manage Market Research
- BSBMKG603 – Manage the Marketing Process
- BSBFIM601 – Manage Finances
- BSBMGT608 – Manage Innovation and Continuous Improvement
- BSBADV602 – Develop an Advertising Campaign
- BSBMKG609 – Develop a Marketing Plan
- BSBCON801 – Establish and Review the Business Continuity Management Framework and Strategies
- Wednesday Morning 2 Hour Foundations Lecture (9am-11am) + 1 hour tutorial (11am-12pm)
- Wednesday Afternoon 1 Hour Focused Learning Lecture (1pm-2pm) + 2 Hour tutorial (2pm-4pm)
- Tutor available Saturday for all Enterprise students
Every week except holiday and Research Break weeks.
International student entry requirements for this course:
It’s a requirement for enrolment and for the grant of a student visa that students establish their English language proficiency. How you can do this depends on your passport and Education Sector, which determine your Assessment Level. Some levels can use the ACADEMIQUE test (80% or above, only available at ACADEMIQUE) to establish their competence. Other levels need IELTS 5.5 or equal (or higher) or certified proof of successful Foundation, Certificate IV or higher studies. For details, please contact the college or see: http://www.immi.gov.au/students/students/chooser/
Documentation produced for evidence of satisfactory English must be a recognised course or assessment.
International students must be 18 years of age and over.
BSBINM601 – Manage Knowledge and Information
This unit applies to people working in management roles who have responsibility for ensuring that critical knowledge and information are readily available to review the organisation’s performance and to ensure its effective functioning. Knowledge and information can include business performance data, customer feedback, statistical data and financial data.
BSBMKG607 – Manage Market Research
This unit applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
BSBMKG603 – Manage the Marketing Process
This unit applies to senior marketing professionals who are responsible for managing the overall marketing process of an organisation and for managing marketing personnel. Typically they would manage a portfolio of products or services across the organisation, rather than a single product or few products. This unit targets more senior personnel who have a wider scope of marketing activities for a greater number of products or services, than BSBMKG514A Implement and monitor marketing activities.
BSBFIM601 – Manage Finances
This unit applies to people who have managerial responsibilities which include overseeing the management of financial and other resources across a business unit, a series of business units or teams, or an organisation. It covers all areas of broad financial management. In a larger organisation this work would be supported by specialists in financial management.
BSBMGT608 – Manage Innovation and Continuous Improvement
This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded. It applies to people with managerial responsibilities who aim to build a better and more effective work environment. Continuous improvement and innovation have links with the model of the learning organisation and people working at this level play an important role in building the culture, values and attitudes of the organisation
BSBMKG609 – Develop a Marketing Plan
This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.
BSBCON801 – Establish and Review the Business Continuity Management Framework and Strategies
This unit describes skills and knowledge required to establish, monitor and review the formal and/or informal business continuity management framework and strategies for an organisation. It applies to individuals working in positions of authority who have the responsibility for embedding business continuity management into corporate or organisational levels of a business. The framework is important as it provides the processes and resources to ensure continued achievement of critical business objectives in the event of a disruption (even at diminished capacity) until full functionality is restored.
BSBADV602 – Develop an Advertising Campaign
This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling. It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.